To Stage or Not to Stage?

February 19th, 2010

Realtors are very cautious with their marketing dollar, and while I can understand why – there are some simple, relatively inexpensive things they can do to help their client sell their home, especially in a buyers market.  Business photography as well as staging are critical to your success in this market.

I’m not discounting the fact that the real estate market has changed significantly over the past couple years.  Not only are clients looking at homes online long before they ever contact a Realtor, but houses are staying on the market for a long time with location photography you can sell your listing quicker and easier.  Staging a home is as important to you as it is to your photographer.

It is difficult to put out the marketing dollar when you won’t see the return until the house sells.  However, it  behoves  the Realtor in this market to talk to their clients – many are willing to pay for advertising if it means their home will sell quicker – this is where staging comes in – it will show the home to its full potential.

Generally you find that there are 20% of realtors making 80% of the sales – these Realtors get it.  They want the most for their clients so they hire home stagers and get professional realty photographs done.  Why, because they leave the professionals to do what they are good at, while they go sell more homes.   Combining home staging with interior photography is a winning match.

For those Realtors that are still not sure if professional help is worthwhile, a marketing guru I know recently stated the obvious but often forgotten:

• A home is a product – PERIOD.
• Ensure the package is ATTRACTIVE.
• Make certain you are using the CORRECT MEDIA to promote your product.
• Market to the RIGHT  TARGET audience.

If you have any questions on this article, feel free to contact me.

Tags: Business Photography, interior photography, location photography
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